Tourism Central Coast: Have a Little Adventure

Tourism Central Coast, the official tourism marketing board for the Australian Central Coast region, increased tourism levels by creating a suite of TVCs showing the little adventures it offers.

Campaign Purpose

The Central Coast (Coast), just an hour north of Sydney (in NSW Australia) had a tourism problem. People had stopped coming, and tourism spend in the region had been declining in real terms since 2014.

Extensive research showed that Sydneysiders, traditionally the Coast's biggest source of visitors, regarded it as bit downmarket - "the Bogan capital of Australia".

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands