Theraflu Tracker

Theraflu, an anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way in Mexico.

Campaign Purpose

  • Make Mexican people understand the seriousness of the flu season, reflecting in real time, the risk of getting infected in each of the 32 Mexican states.
  • Create awareness on the seriousness of the flu season.

Campaign Objectives

  • Enhance Theraflu Brand awareness within the anti-flue medicines category.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands