Telecom: Spoilerland

Cablevisión, a cable television brand, drove downloads of its Flow app in Argentina by positioning it as protection against spoilers.

Campaign Purpose

In 2016 Cablevision Flow launched the "Discover the evolution of TV" campaign, focused on communicating the product's functionalities for a mass audience. Two years later, we face a new challenge: strengthen the positioning of Cablevision Flow as the

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