Spark: Kupu

Spark, a telecommunications brand, encouraged more Kiwis to learn the native language of Māori across New Zealand by using contextually-targeted translations to reach its audience.

Campaign Purpose

Unprecedented global connectivity is contributing to the decline of indigenous languages. On average, one language dies every 14 days. While New Zealand's te reo Maori has seen an increase in revitalisation efforts, learning opportunities remain limi

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