Pfizer Norway: One bite is all it takes

Pfizer, a pharmaceutical company, increased sales of its vaccination against tick-borne encephalitis (TBE) in Norway by creating customised, geo-targeted warning videos.

Campaign Purpose

TBE (Tick-Borne Encephalitis) is a virus, a virus carried by ticks. The result of a TBE infection can be encephalitis, an infection of the brain, that can be deadly. TBE, on the other hand, can be transmitted the moment the tick bites.

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