Liseberg: Halloween at Liseberg

Liseberg, an amusement park, increased awareness of its Halloween event in Sweden by creating a short horror film on YouTube to attract millennials.

Campaign Purpose

Only since the past three years has Sweden's largest amusement park turned into a home of horrors during the autumn. Leading up to Halloween 2018, Liseberg decided to turn up the level of horror quite a bit. The new attraction Cirkus Bisarr ("Circus

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands