Amnesty International: Free or Persecuted

Amnesty International, a non-governmental organisation (NGO), re-engaged churned members in Denmark by asking them to take a stand on various human rights issues and showing them in which countries they would face persecution.

Campaign Purpose

In the resent years Amnesty International in Denmark have been losing members, and attempts to re-activate had not been very successful. By addressing this challenge from a data-driven perspective new insights emerged and we were able to make them ex

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