UNICEF: Backpack Graveyard

The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

Campaign Summary

2018 marked one of the worst years on record for the official number of children killed in conflict zones. The problem is that shocking statistics don't generate much shock anymore. Numbers just leave us feeling numb.

UNICEF set out to depict the number of children killed in a way that had never before been attempted, just as children in North America were heading back to school and as world leaders converged from every corner of the planet.

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