UNICEF: Backpack Graveyard

The United Nations Children's Fund used an installation at the North American UN Headquarters to drive awareness and engagement globally.

Campaign Summary

2018 marked one of the worst years on record for the official number of children killed in conflict zones. The problem is that shocking statistics don't generate much shock anymore. Numbers just leave us feeling numb.

UNICEF set out to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands