Save the Children: 100 Words Pain_ting

Save The Children, a non-profit organisation, used the 100th anniversary campaign of Save the Children to attract public attention on verbal abuse to gain public sympathy and support in South Korea.

Campaign Summary

We used the 100th anniversary campaign of Save the Children to attract public attention on verbal abuse to gain public sympathy. We researched and narrowed down 100 hurtful words with two child psychologists. We then selected 297 children and asked t

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