OCO Opticians: The Urban Eye Tests

OCO Opticians, an optometric brand, encouraged people in the UK to take free eye tests at its store by placing trackable floor panels on pavements in London which tested people's eyesight using the environment around them.

Campaign Summary

Studies have shown that of the five senses, a majority of people would miss their sight the most. With most of us understanding the importance of eye tests in keeping our eyes healthy, it's a wonder why we put off taking them as much as we do. This i

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