LEAP Frame: Hershey's Time Square

Hershey's, a confectionary brand, increased sales in the US and visits to the Hershey's Chocolate World Times Square store by creating a social traffic campaign that used location data to target consumers nearby.

Campaign Summary

We extended the digital billboards into two social media campaigns. This furthered the campaign's reach and frequency through targeted media and engaged users on the channels where they were most active.

The first video campaign featured four 30s clips of the digital billboard video and was optimized for increasing awareness of Hershey's Chocolate World among those traveling to New York City. We utilized Facebook's demographic and interest targeting

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands