GlaxoSmithKline: Breath of life

McCann Health turned the mobile phone into a self-testing tool for the underdiagnosed and undertreated Chronic Obstructive Pulmonary Disease (COPD) in China, generating interest from more than 10,000 WeChat users.

Campaign Summary

In China, COPD is one of the main causes for death yet less than 15% get properly diagnosed out of the estimated 100 million sufferers. A self-testing tool that's a natural fit in daily life can facilitate early detection of COPD. Sufferers remain un

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