Doritos: 'Another Level' + 2019 MTV VMAs

Doritos, a Frito-Lay-owned tortilla snack brand, created a campaign across outdoor, TV and social media that didn't feature its brand name or logo to appeal to Gen Z consumers in the US.

Campaign Summary

Leveraged the magnitude of the 2019 VMAs to unveil Doritos as a culture-transforming iconic brand. Utilizing VMA relevant artists that embody the Doritos brand ethos, the partnership created buzz and consumer intrigue for the debut of Doritos' :60 "A

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