Danish Cancer Society & Trygfonden: Help a Small Dane

The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection on their children by making an appeal to destination countries.

Campaign Summary

Informative health and awareness campaigns are tricky, because a lot of serious information and messaging needs to be conveyed to an audience who essentially isn't interested in being lectured... Yet, in an extensive effort to get the Danes to take b

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