Colin’s Hope: Still Not Out Of The Water

Colin's Hope, a non-profit aimed at preventing drowning, created striking visual and video resources to educate the US public on the process of drowning to help save lives.

Campaign Summary

Drowning is the #1 cause of unintentional injury death in children ages 14. There are 5X a many non-fatal drownings than there are fatal ones, yet most parents have never heard that term.

Our goal with this campaign is to spark conversation that will help change the notion that "Drowning is always synonymous with death" in turn, creating awareness which will help saves lives and greatly reduce the global burden of drowning.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands