Coalition for Gun Control: Dodge the Bullet

Coalition for Gun Control, a non-profit gun control advocacy, contextualised gun violence to show Canadians how close to home the issue is by launching an online experience that shows how close they are to these incidents.

Campaign Summary

Dodgethebullet.ca transforms public-domain data into a compelling and highly personalized experience that vividly demonstrates just how close Torontonians are to major gun violence.

Marketing Context

The campaign was launched in the run-up to the 2019 Canadian federal election. Our previous efforts had helped lobby the government to pass gun control measures Bill C-71. With the Liberal government publicly committed to further legislation, includi

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands