Bendigo Bank: Four big reasons to try number five

Bendigo Bank, an Australian financial institution, simplified the complex market into a binary battle between the bullying ‘Big 4’ and the trusted number 5.

Executive summary

Throughout Australia's Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, Bendigo Bank successfully took on a collective giant - the 'Big 4'. Repositioning as the big bank that actually c And with only X% SOV to the 'Big 4's' X%, Bendigo Bank outperformed the 'Big 4's' customer share growth of home loans by X%.

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