We need to talk about Henry: Why we need to learn to manage emotions in the digital age
The Admap Prize 2014
This essay was the Silver Award winner of The Admap Prize 2014. For more information visit the Prize page.
Experiential, emotional intelligence skills are celebrated by the communications industry, but it is less adept at understanding strategic, emotional intelligence. However, apple, Google and Coke stand out as employing strategic EI skills in the digital arena.
If Millward Brown tells you that your brand personality is that of a 'King' – in control...