We need to talk about Henry: Why we need to learn to manage emotions in the digital age

This essay discusses the importance of emotional intelligence for building brands. Brands must be able to analyse and make use of emotions in a strategic way.

We need to talk about Henry: Why we need to learn to manage emotions in the digital age

Sarah MorningDare

The Admap Prize 2014

This essay was the Silver Award winner of The Admap Prize 2014. For more information visit the Prize page.

Experiential, emotional...