Nike China: Greatness

This case study describes Nike's advertising in China around the 2012 Olympic Games (of which it was not an official sponsor).

Nike China: Greatness

Rodion Yudasin

Campaign details

Brand owner: NikeAgency: Wieden+Kennedy, Mindshare, AKQA, RazorfishBrand: NikeCountry: ChinaChannels used:Branded content, Internet - display, Internet - general, Internet - search, Newspapers, Online video,...

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