Nike China: Greatness

Rodion Yudasin

This case study describes Nike's advertising in China around the 2012 Olympic Games (of which it was not an official sponsor).

Sportswear
Greater China
Strategy

Nike China: Greatness

Rodion Yudasin

Campaign details

Brand owner: NikeAgency: Wieden+Kennedy, Mindshare, AKQA, RazorfishBrand: NikeCountry: ChinaChannels used:Branded content, Internet - display, Internet - general, Internet - search, Newspapers, Online video,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo