Ariel: Shirt Flag - How a detergent not only lifted stains, but the spirit of an entire nation

Melissa Garrovillo

This case study explains how Ariel, the laundry detergent brand, used a newly launched variant to strengthen the brand's value to consumers in the Philippines.

Ariel: Shirt Flag - How a detergent not only lifted stains, but the spirit of an entire nation

Melissa Garrovillo

Campaign details

Brand owner: Procter & GambleAgency: Ace Saatchi & Saatchi AdvertisingBrand: ArielCountry: PhilippinesChannels used:Events...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today