McDonald's: Realtime Olympics

Icy Han and Jamo Woo

This case study explains how McDonald's, the quick service restaurant chain, created a smartphone app to engage Chinese consumers during the 2012 Olympic Games.

McDonald's: Realtime Olympics

Icy Han and Jamo Woo

Campaign details

Brand owner: McDonald'sAgency: NIM DigitalBrand: McDonald'sCountry: ChinaChannels used:Games and competitions, Internet - microsites, widgets, Mobile and apps, Social media, Sponsorship - event...

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