Chipotle: Cultivate a Better World

Chipotle, a high-end US fast-food chain, wanted to emphasise the quality of its ingredients, its commitment to building a supply chain of over 7,000 farmers and sourcing more local produce and sustainably-raised meat than its rivals.

Chipotle: Cultivate a Better World

Creative Artists Agency Los Angeles

Advertiser: ChipotleBrand: ChipotleCountry: USA


When Chipotle chose to make sustainable food its business, it took on the entire fast food industry.

In 1999, founder Steve Ells...

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