Mercedes-Benz A Class: Escape the Map

Mercedes-Benz used this campaign to address the widely held perception in the UK that its cars were for an older clientele, a reward at the end of a career, and to encourage 25-49 year olds to reappraise the marque.

Mercedes-Benz A Class: Escape the Map

Abbott Mead Vickers BBDO London

Advertiser: Daimler AGBrand: Mercedes-BenzCountry: United Kingdom


This paper describes how the provision of an interactive experience with a Mercedes-Benz car led to the fastest-ever...

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