o.b. Tampons: A Personal Apology (Just For You)

This Canadian case study describes a campaign in which Johnson & Johnson apologised to customers of its o.b.

o.b. Tampons: A Personal Apology (Just For You)

Lowe Roche Toronto

Advertiser: Johnson & JohnsonBrand: o.b. TamponsCountry: Canada


In 2010, the Canadian tampon market was in something of a 'steady state'. Following a successful repositioning in...

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