Havana Club: Nothing compares to Havana

This global campaign for Havana Club repositioned the Cuban rum as a "hot" brand in order to increase sales volumes and market share against the market leader, Bacardi.

Havana Club: Nothing compares to Havana

M&C Saatchi.Gad Paris

Advertiser: Havana Club InternationalBrand: Havana ClubCountry: France



Havana Club International is a joint venture between Pernod Ricard and Corporacion Cuban Ron, a...

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