Coca-Cola South Pacific: Share a Coke

In this Australian campaign, Coca-Cola, the soft drink brand, increased consumption among teens and young adults by printing 150 of the most popular first names on its bottles and cans, along with the encouragement to "Share a Coke".

Coca-Cola South Pacific: Share a Coke

Ogilvy & Mather Sydney

Advertiser: The Coca-Cola CompanyBrand: Coca-Cola South PacificCountry: Australia

Objectives

Background

Going into Summer 2011/12, 'Coca-Cola' faced 3 distinct challenges:

  1. Fickle teens and young...