DDB Group NewZealand Auckland
Advertiser: Lion NathanBrand: SteinlagerCountry: New Zealand
For a country of New Zealand's size (4.4 million), the Rugby World Cup was quite a big deal. Promising riches, national unity and international triumph the likes of which New Zealanders had never seen.
Global events don't roll into town that often, and beer was set to enjoy the natural growth that came with it.1 Naturally, Lion Nathan (New Zealand's largest alcoholic beverage company) wanted more than their fair share of the World Cup dollar.
Perfect timing for New Zealand,...