Prudential: Day One - Painting a real picture of retirement in America

This campaign for Prudential, a financial services firm, reached out to recent retirees in the US and aimed to turn around brand perceptions.

Prudential: Day One - Painting a real picture of retirement in America

Droga5 New York

Advertiser: PrudentialBrand: PrudentialCountry: USA


With almost $50 billion in revenues and $3.6 billion in profits, Prudential is ranked 55th in the list of Fortune...

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