SF SPCA: Puppy Mill campaign

This campaign, for SF SPCA, a San Francisco-based animal charity, educated Bay Area residents about cruelty at dog breeding facilities through a microsite, online video and guerilla marketing.

SF SPCA: Puppy Mill campaign

BBDO San Francisco

Advertiser: San Francisco SPCABrand: San Francisco SPCACountry: USA

Objectives

The following case study focuses on our partnership with the SF SPCA in their mission to educate Bay Area residents on the cruel practices...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands