Nissan Rumble

This case study describes how Nissan, the automaker, embarked on a content-led social media campaign to raise consideration levels of its newer crossover vehicles amongst a younger (25-45) group in the Nordic countries, where it was still primarily associated with its older models.

Nissan Rumble

TBWA\Helsinki

Advertiser: NissanBrand:Nissan Crossovers: Qashqai, Qashqai+2, Juke, MuranoCountry: Finland

Objectives

Nissan is a well-known Asian car brand in the Nordics, and its awareness as a brand is near 100%: 93% in Sweden, 95% in Finland,...

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