Metro Trains Melbourne: Dumb Ways to Die

Metro Trains, the metropolitan rail service in Australia's second largest city of Melbourne, had to find a way to get young people to care about being safe around trains in a bid to prevent needless deaths and accidents.

Metro Trains Melbourne: Dumb Ways to Die

Karl Bates, Adrian Mills and Danish ChanMcCann Australia

Campaign details

Brand owner: Metro TrainsAgency: McCann AustraliaBrand: Metro Trains MelbourneCountry: AustraliaIndustry:Rail, bus, coach, boat services, car rental...