WFA Global Marketer Week 2013: Diageo, AB InBev and Johnson & Johnson on building purposeful brands
Collectively, the client-side national trade bodies making up the World Federation of Advertisers (WFA) represent around 90% of global adspend. The WFA also has around 70 corporate members, ranging from Procter & Gamble in the US to emerging-world giants such as the Tata Group, which is headquartered in India. With this in mind, speakers at the organisation's annual conference often prove to be an interesting bellwether for trends reshaping marketing strategy.
If there was a single theme that united...