Procter & Gamble: London 2012 Olympic Games - Thank You Mom

This campaign was designed around Procter & Gamble's (P&G) sponsorship of the London 2012 Olympic Games; it was the household goods company's first ever global-scale program behind its Olympic sponsorship as well as the largest initiative in P&G's history.

Procter & Gamble: London 2012 Olympic Games – Thank You Mom

Wieden + Kennedy


P&G is the world's largest and most profitable consumer packaged goods company. It has built a portfolio of 25 billion dollar brands – each of which...

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