Procter & Gamble: London 2012 Olympic Games – Thank You Mom
Wieden + Kennedy
Background
P&G is the world's largest and most profitable consumer packaged goods company. It has built a portfolio of 25 billion dollar brands – each of which...
Procter & Gamble: London 2012 Olympic Games - Thank You Mom
This campaign was designed around Procter & Gamble's (P&G) sponsorship of the London 2012 Olympic Games; it was the household goods company's first ever global-scale program behind its Olympic sponsorship as well as the largest initiative in P&G's history.
