Retail emotional affinity

Many bricks-and-mortar retailers are teetering on the brink of failure, thanks to the length of the recession and the onslaught of e-tail competition.

Retail emotional affinity

Tim PearsonManning Gottlieb OMD

To survive recession and the onslaught of e-tail competition, retailers need to cut through the glut of price-driven promotion and make an emotional connection with shoppers.

For many retailers, life...