How Mondelez is planning for the multiscreen consumer

Mondelez International (the company formerly known as Kraft Foods) is planning to spend 10% of its media budget on the mobile channel.

How Mondelez is planning for the multiscreen consumer

Geoffrey Precourt Warc

Mondelez has made a commitment to mobile. According to Bonin Bough, VP/global media and consumer engagement at Mondelez International (the company formerly known as Kraft Foods),...