How Disney's theme parks are playing catch-up with mobile consumers

Walt Disney’s Jay Schneider explains to the ANA Mobile Marketing Conference how the company is developing its mobile media presence to enhance consumers' holiday experiences of its theme parks.

How Disney's theme parks are playing catch-up with mobile consumers

Geoffrey Precourt

For in-store marketing and customer service, mobile is delivering consumer engagement in ways unimagined even a few years ago. From automatic couponing to aisle-by-aisle...