How Puma uses technology to redefine the in-store experience

Adam Petrick, Puma senior global head of brand management, explains to the ANA Mobile Marketing Conference how Puma is using technology to make in-store shoppers' experience of the brand more fun.

How Puma uses technology to redefine the in-store experience

Geoffrey Precourt

"Two-and-a-half-years ago, we had a question we wanted to answer, looking at our retail spaces in particular," Adam Petrick, Puma AG's senior global head of brand management,...