Engaging Generation Y: How to reach a marketing-savvy age group

This report summarises a briefing by InSites Consulting on how brands can go about engaging Generation Y (or Millennials), a group that tends to have an aversion to traditional marketing methods.

Engaging Generation Y: How to reach a marketing-savvy age group

Brian Carruthers Warc

The latest Smartees breakfast session from InSites Consulting's London office focused on the topic of how brands can go about engaging Generation Y, or Millennials, a group...