Building trust with the next billion

The next billion consumers will come from low-income markets in China, India and Brazil, and also emerging economies in Africa, Latin America, Central Asia and the ASEAN regions.

Building trust with the next billion

Nandini Das Ghoshal and Trisha VarmaInsights & More, Singapore

Low-income and emerging markets are the focus of consumer product companies with big growth ambitions. The next billion consumers will come from these...