How Apple conquered China Part 1: The unplanned success story

David Wolf

This article describes Apple's rise in China - a market which accounted for 20% of its global revenues in Q1 2012 - and the future challenges the company faces to maintain its success.

How Apple conquered China: The unplanned success story

David Wolf

See the companion article: How Apple conquered China: Breaking the global-local marketing 'rules'

The biggest Apple story in 2012 has been neither the third-generation iPad, nor the new generation...

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