How Apple conquered China Part 1: The unplanned success story

This article describes Apple's rise in China - a market which accounted for 20% of its global revenues in Q1 2012 - and the future challenges the company faces to maintain its success.

How Apple conquered China: The unplanned success story

David Wolf

See the companion article: How Apple conquered China: Breaking the global-local marketing 'rules'

The biggest Apple story in 2012 has been neither the third-generation iPad, nor the new generation...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands