How Apple conquered China: The unplanned success story
See the companion article: How Apple conquered China: Breaking the global-local marketing 'rules'
The biggest Apple story in 2012 has been neither the third-generation iPad, nor the new generation of MacBook Pros. For Apple, the big story in 2012 has been China. In a disclosure unprecedented in the industry, Apple broke out its China revenues when announcing first-quarter results. The company grossed US$7.9 billion in China in the first quarter, accounting for 20% of its business and over $1 billion in profits.