John Lewis: Making the nation cry...and buy

In mid-2009 John Lewis, the UK department store retail chain, was struggling in a challenging financial climate.

John Lewis: Making the nation cry...and buy

Principal authors: David Golding, Adam & Eve; Helen Weavers, Real World Planning; Paul Knight, MG OMDContributing authors: Sam Veitch and Lesley Turnbull, BrandScience

Introduction

Few people would dispute that...