Digital boost in Latin America

Latin America will be boasting of the greatest Internet growth in the coming years. Latin American consumers are also more open to brand interaction on the internet.

Digital boost in Latin America

Alexandro HerreraTNS, Mexico

LATIN-AMERICANS ARE DIGITAL FRIENDLY

Implementing a digital strategy in Latin America is very different than in India, Russia, China, England or South Africa. Cultural conditions and online behavior must be taken in to account.

In spite of Latin America having still a lower Internet penetration than developed regions - 38% vs. 77% in northwest Europe and 77% in North America - it is estimated that the region will experience the biggest growth in the oncoming years. In 2011, Latin America's Internet population reached over 112 million people aged 15 years and...

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