Milk: Latte Love

The demand for milk has consistently and slowly declined, but one of the ways to increase its demand is by emphasising consumption outside of the traditional standalone glass.

Milk: Latte Love

Business situation:

The demand for milk has consistently and slowly declined, and has fallen by 10% (294 million gallons) during 2005-10. Consumers' stomach size has remained flat over the last decade yet the composition of beverage consumption...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today