Coca-Cola: Share a Coke

Gerald Cyron

Campaign details

Brand owner: Coca-Cola South Pacific
Agency: Ogilvy – creative strategy, idea development and content implementation, Ikon – media and digital implementation and investment, Naked – communications strategy, Wunderman – digital content, social strategy and implementation, Urban – experiential, Momentum – sales promotion, One Green Bean – public relations
Brand: Coca-Cola
Country: Australia
Media budget (USD): $5M-$10M
Channels used: Cinema, Direct marketing, Events and experiential, Internet - display, Internet - general, Internet – microsites, widgets, Internet - search, Mobile and apps, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Public relations, Radio, Sales promotion, Social media, Television, Word of mouth and viral

Executive summary