How to assess client-agency relationships effectively

Jeremy Caplin

Analysis of over 8,000 client-agency relationships has shown that agency performance is highly dependent on client performance.

How to assess client-agency relationships effectively

Jeremy CaplinAprais

Go to: Executive summary

Go to: Essentials

Go to: Where to start

Go to: What to avoid

Go to: Checklist

Go to: References & further reading

Executive summary

Over 50 years ago, David...

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