Samsung and the 'new 360': a social initiative for the London Olympics

This report from the ANA's TV & Everything Video Forum covers the address of Ralph Santana, CMO of Samsung, who talks about the company's forthcoming 'Olympic Genome' initiative to engage consumers before, during and after the forthcoming 2012 Olympic Games in London.

Samsung and the 'new 360': a social initiative for the London Olympics

Geoffrey PrecourtWarc

For the 2012 London Summer Olympics, Samsung is planning to do what Volkswagen did with its 2011 Super Bowl interactive activity: engage consumers before, during...