Retail customer experience

Advertising, buying and a low cost base are all vital in attracting shoppers, but in today's aggressive retail environment, a strong positioning on customer experience can make the difference between success or failure.

Retail customer experience

Tamira King and Hugh WilsonCranfield School of Management

Dr Tamira King and Professor Hugh Wilson of Cranfield School of Management describe how retailers can differentiate on customer experience.

In today's aggressive retail...

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