Media planning in the digital age

Digital has and continues to change the whole world of media and advertising, and where previously the media were structured and utilised in a linear and generally 'siloed' fashion, they are now merging and overlapping, creating a 'media flow'.

Media planning in the digital age

Jim MarshallAegis Media

In the last 10 years or so the way that people consume media and advertising has fundamentally changed. The internet and digital technology have changed everything, even the way that people live...